Some of the first advice that people give you when you mention that you will be going into business for yourself is “Make sure you find your niche”. Do I suggest the same thing? ABSOLUTELY! Although I do think that’s a difficult thing to ask someone who may be in the beginning phases of branding. So here’s my story.
I started in the beauty industry really young and most importantly it was a time when other stylist and make up artist didn’t really share their “trade secrets” so I really relied on my family and friends to let me test on them. Growing up I was always called “Dollface”. It wasn’t something I cared to be called everyday but I did think that it was very flattering. So as I found my way in the make up industry I focused on the image of a doll. I visualized how a doll eyes were so bright and innocent, the cheeks were rosy, the lips were pouty, the nose really was cute a button and the texture of the skin was flawless. So every face that I touch I find that feature that I like on the client and I enhance it. It’s safe to say that my niche found me from a nickname.
With hair that took a little longer. After graduating from beauty school I focused more on being an all around stylist, afraid to turn money away. Until one day I just decided I didn’t like certain things and started saying NO. I hated doing relaxers it was just to many steps. I hated that the client was in the salon for so many hours. I would relax the hair, then deep condition, then trim, then roller set, and then let it dry, then style, THEN I almost lost my mind. Whew that was close I almost walked away from an industry that I loved so much.
If you follow me on social media IG:hairandymakeup IG: andreabgoss and FB :andreagoss you should know by now that I specialize in minimum chemical usage. Minimum chemical usage saves the strand and we all want our strands. I am so glad that healthy hair is here to stay. A beautiful head of hair is your best accessory. Optimum Hair Care produces Optimum Results.
Hope these three things help you find your niche:
- Take your time. You don’t have to know today.
- Live IT. Breathe IT. Study IT. Oh did I say STUDY!!!!
- Identify someone in your industry that will be available when you have questions, motivates you, and speaks life into you.