FINDING YOUR NICHE (PLACE OR CALLING)

Some of the first advice that people give you when you mention that you will be going into business for yourself is “Make sure you find your niche”. Do I suggest the same thing? ABSOLUTELY! Although I do think that’s a difficult thing to ask someone who may be in the beginning phases of branding. So here’s my story.

I started in the beauty industry really young and most importantly it was a time when other stylist and make up artist didn’t really share their “trade secrets” so I really relied on my family and friends to let me test on them. Growing up I was always called “Dollface”. It wasn’t something I cared to be called everyday but I did think that it was very flattering. So as I found my way in the make up industry I focused on the image of a doll. I visualized how a doll eyes were so bright and innocent, the cheeks were rosy, the lips were pouty, the nose really was cute a button and the texture of the skin was flawless. So every face that I touch I find that feature that I like on the client and I enhance it. It’s safe to say that my niche found me from a nickname.

With hair that took a little longer. After graduating from beauty school I focused more on being an all around stylist, afraid to turn money away. Until one day I just decided I didn’t like certain things and started saying NO. I hated doing relaxers it was just to many steps. I hated that the client was in the salon for so many hours. I would relax the hair, then deep condition, then trim, then roller set, and then let it dry, then style, THEN I almost lost my mind. Whew that was close I almost walked away from an industry that I loved so much.

If you follow me on social media IG:hairandymakeup IG: andreabgoss and FB :andreagoss you should know by now that I specialize in minimum chemical usage. Minimum chemical usage saves the strand and we all want our strands. I am so glad that healthy hair is here to stay. A beautiful head of hair is your best accessory. Optimum Hair Care produces Optimum Results.

Hope these three things help you find your niche:

  1. Take your time. You don’t have to know today.
  2. Live IT. Breathe IT. Study IT. Oh did I say STUDY!!!!
  3. Identify someone in your industry that will be available when you have questions, motivates you, and speaks life into you.

1 Comment

  1. September 4, 2016 / 2:02 am

    Which came first, the problem or the souitlon? Luckily it doesn’t matter.

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